Mustache Sally, $22
The mustache is everywhere you look these days, but we believe the mo belongs to hockey. Whether she’s standing alone during Movember or accompanying a playoff beard, facial hair is sports never looked so good.
Mustache Sally is riding on a super soft, unisex American Apparel shirt.
Unisex Life of the Edge, $20
The sound, feel, and sight of a blade edge cutting into the ice is sensory bliss. Whether you are a hockey coach, fan, player or anything in between, you live the game.
Life on the Edge is our understated design to honor that lifestyle. Screen printed on a trendy, unisex District Threads shirt for an affordable $20 price tag.
Lockouts suck. NHL personnel and fans alike despise every one, but they survive one lockout at a time.
Joe Warner of 89 Ideas crafted two stellar OET designs to please the masses.
You can snag one version on a crazy soft, unisex American Apparel tee or ladies can sport a design on survivor pink or a fashion fit, slate gray tee by District Threads.
Ladies Lockout Survivor Threads, $20
Lockout Survivor design available on two different tees, $22
The birth of Outer Edge Threads in June was an exciting venture quickly dampened by the NHL Lockout, but thanks to your support our rookie line was well received and we thrilled to offer the next generation in OET apparel.
OET’s Lockout Survivor threads
We will debut our winter line with five new designs on Thursday, February 14th! We figured Valentine’s Day was an appropriate launch date since we appreciate the love, and because of you, we were able to pay that love forward.
The Kids ‘N Community Foundation, a charity that supports many North Carolina non-profits, received a donation check from OET from the Blackbeard shirt sales. Again, many thanks to EYECANDYAIR for loaning us Cam Ward’s sweet goalie mask design.
We were also able to support the Carolina Fury, a power wheelchair hockey league, thanks to your Facebook ‘likes.’
AHL forward, A.J. Jenks, had this tweet come across my Twitter timeline today:
The twitter world could really use more hockey themed clothing lines, hockey themed accounts, anonymous puck bunny accounts, etc…
#Not— AJ Jenks (@Jenksy2) July 30, 2012
You may think as owner one of these annoying hockey themed apparel stores that I would be offended.
Nah.
I think I was more offended to be in the same category as puck bunnies. Actually, I take that back as there are some pretty hilarious bunny tweeters out there. Moreover, it is impossible to be upset with Mr. Jenks. He plays for my favorite AHL team (Charlotte Checkers), hails from Detroit (my family’s hometown), and has some of the most amazing hair in the league. Read more
Super soft unisex tshirt available at www.outeredgethreads.com
I strolled out of my local grocery store, and their lovely air conditioning, to walk into a wall of humidity and a shiny new Blockbuster kiosk. I couldn’t help but think, “Good for you Blockbuster.” The movie rental chain was once the place to go for a DVD on a Friday night (or videotape if you are old enough to recall the chunky boxes lined on the shelves).
Then the internet exploded and with it came Netflix and a new type of competition for the long-standing franchise. Like many smaller video chains, they could have folded, but they were smart and evolved with online rentals. However, that wasn’t their only test. Redbox emerge with their rental kiosks at grocery stores and even gas stations.
I recall seeing many Blockbuster locations close and thought I would see the end of the store I remember visiting often with my Dad to get the Star Wars trilogy on our father-daughter weekends. Therefore, for sentimental reasons I have been silently cheering for Blockbuster. I definitely gave a smile to the new kiosk station. I may have even given it a head nod until I realized I was communicating to a large piece of plastic. Read more
Prince Akeem: Fascinating! Semmi, look at this! America is great indeed. Imagine a country so free, one can throw glass on the streets! -Coming to America
Happy Fourth of July! I’d first like to thank all the men and women who served and continue to serve our great country. This day in our history means more than fireworks and hot dogs. Although, I can guarantee there will be a lot of barbeque’in in my neck of the southern woods. I thought today, of all days, would be a good time to stress OET’s American pride philosophy.
Or, I may just spew Coming to America quotes for the next 400 words…
(steps out from hotel room to soak in NY cityscape) Read more
Logo by Joe Warner of 89 Ideas
On Sunday, June 17th, the Outer Edge Threads website went live after eight months of hard work. I popped about ten anti-acids and prayed to the hockey gods that the world would find my work…nice…yes, I’ll take nice for now, because let’s be honest here…
OET went in as the underdog. I’m not making gear “for the boys, by the boys.” Nope, last time I checked I was definitely a female and I focus more on the ladies of the ice. My company also isn’t based in northern hockey country, rather the good ‘ol south of U.S. of A. Honestly, I didn’t know what to expect when we launched. To add to my stress, I entered OET is a best business social media competition against companies that were already in business and have customers. Do you see why the anti-acids were important? Read more
Some cry over spilled milk (or beer). Some tear up at those depressing American Humane Society commercials (or just writing about it, tissues please). You know what really gets me? I tear up at the loss of flowing locks. Those precious wings that stick out in just the right places of a hockey helmet and often sheared at the end of a season. Damn tragedy.
Ladies, I don’t mean to ignore your flow here, as I adore seeing those ponytails down the back of jerseys. Although, I don’t like mine when my skating coach threatens to tie my locks to my pants to keep my head up. The threat alone is quite effective.
This design was inspired by two events. First, Carolina Hurricanes’ Justin Faulk’s end of season haircut tweet on Twitter. The man has a gorgeous head of hair. Head & Shoulders will soon forget their commercials with Tuomo Ruutu and Henrik Lundqvist if they get their hands on Mr. Faulk. As a Canes’ fan I was quite disappointed in the below tweet, but at least he followed it up with a solid promise. Read more
Fresh Baked coming this June. Image by OET
This concept was based on the “Mad Men” marketing style days and thanks to my pal, John Howard, I think it came together quite nicely. This shirt is a salute to those fresh wheels. Plus, it’s like hot coco for your feet when you’re getting it done.
Mr. Howard is a talented graphic artist based out of Charlotte, North Carolina and has been my friend for years. I was thrilled to have him design this line. You must check out his work at www.johnshoward.com.
The shirt will be available in a baby blue mens crewneck and a ladies baby blue v-neck. Both shirts are American made, fashion-fit, and high quality. Read more
