Tag Archive for Fear the Bear

OET Launches as Underdogs

June 20, 2012 Behind the Designs, General No comments

Logo by Joe Warner of 89 Ideas

On Sunday, June 17th, the Outer Edge Threads website went live after eight months of hard work. I popped about ten anti-acids and prayed to the hockey gods that the world would find my work…nice…yes, I’ll take nice for now, because let’s be honest here…

OET went in as the underdog. I’m not making gear “for the boys, by the boys.” Nope, last time I checked I was definitely a female and I focus more on the ladies of the ice. My company also isn’t based in northern hockey country, rather the good ‘ol south of U.S. of A. Honestly, I didn’t know what to expect when we launched. To add to my stress, I entered OET is a best business social media competition against companies that were already in business and have customers. Do you see why the anti-acids were important? Read more

Behind the Design: Fear the Bear

May 27, 2012 Behind the Designs No comments

Fear the Bear sneak peek

I was thrilled to reveal EYECANDYAIR’s Blackbeard Beauty design Friday, so I thought I would keep the momentum going with a sneak peek at our second charity tee. Also designed by Steve Nash, Fear the Bear was inspired by Tim Thomas’ head gear and 15% of the sales will go to the Tim Thomas Foundation.

This All-Star goaltender is well decorated. He is a Stanley Cup champion who has earned two Vezina Trophies, a Conn Smythe Trophy, and two ESPY awards.

Fear the Bear will be available in mens, womens, and youth sizes in grey or gold colored t-shirts.

Please note EYECANDYAIR retains full trademark rights to this design. The Boston Bruins and Tim Thomas do not personally endorse these products.

Many thanks to Steve and Steph Nash for their participation. Be sure to check out their amazing masks on their website and give them a follow on Facebook and Twitter.

I also would like to thank Joe Warner for piecing Mr. Nash’s design together for a killer looking shirt. Give Joe a follow on Twitter!

Behind the Design: Blackbeard Beauty

May 25, 2012 Behind the Designs One comment

Blackbeard Beauty by EYECANDYAIR

Hands down, this is the design I’m most pumped to reveal. I’m so excited about this line, I don’t even know where to start. Please hold while I give fake fist bumps to an invisible bench.

Now that we got that out of the way…

OET gave birth in Raleigh, North Carolina, so it is no surprise we’re Carolina Hurricanes fans. If you follow us on Twitter or Facebook, you also know we are a little partial to goalies and we have one of the best in Carolina. Cam Ward is a Stanley Cup and Conn Smythe winner. The All-Star netminder also became the first starting goaltender to win the NHL championship as a rookie since Patrick Roy in 1986. He also has some of the sickest goalie mask art in the game thanks to EYECANDYAIR. Read more