Tag Archive for Joe Warner

OET Launches as Underdogs

June 20, 2012 Behind the Designs, General No comments

Logo by Joe Warner of 89 Ideas

On Sunday, June 17th, the Outer Edge Threads website went live after eight months of hard work. I popped about ten anti-acids and prayed to the hockey gods that the world would find my work…nice…yes, I’ll take nice for now, because let’s be honest here…

OET went in as the underdog. I’m not making gear “for the boys, by the boys.” Nope, last time I checked I was definitely a female and I focus more on the ladies of the ice. My company also isn’t based in northern hockey country, rather the good ‘ol south of U.S. of A. Honestly, I didn’t know what to expect when we launched. To add to my stress, I entered OET is a best business social media competition against companies that were already in business and have customers. Do you see why the anti-acids were important? Read more

Behind the Design: Just Say Flow

June 10, 2012 Behind the Designs No comments

Some cry over spilled milk (or beer). Some tear up at those depressing American Humane Society commercials (or just writing about it, tissues please). You know what really gets me? I tear up at the loss of flowing locks. Those precious wings that stick out in just the right places of a hockey helmet and often sheared at the end of a season. Damn tragedy.

Ladies, I don’t mean to ignore your flow here, as I adore seeing those ponytails down the back of jerseys. Although, I don’t like mine when my skating coach threatens to tie my locks to my pants to keep my head up. The threat alone is quite effective.

This design was inspired by two events. First, Carolina Hurricanes’ Justin Faulk’s end of season haircut tweet on Twitter. The man has a gorgeous head of hair. Head & Shoulders will soon forget their commercials with Tuomo Ruutu and Henrik Lundqvist if they get their hands on Mr. Faulk. As a Canes’ fan I was quite disappointed in the below tweet, but at least he followed it up with a solid promise. Read more

Behind the Design: Peace, Love, Puck

May 15, 2012 Behind the Designs No comments

Unveiling an OET design before the launch makes me feel nervous and anxious. Why? So glad you asked, allow me to tell you an embarrassing story.

Travel back with me *cough* years ago to my lone semester at Kent State University in Ohio. I was a sophomore majoring in Parties & Recreation with a minor in Alcohol. One particular evening remains vivid in my memory amongst many hazy nights. I was at a house party with some friends and having a swell time. I recall my keg stands were extra erect.

I had recently gotten out of a long-term relationship with my high school sweetheart, and like most well rounded idiots, I was looking for a rebound. I was actually pretty shy around new people and was definitely rusty with the whole flirting thing. However, I saw a nice looking guy (I prayed I wasn’t suffering from beer goggles) and decided to go for it. Read more

Behind the Design: Southern Creases

April 18, 2012 Behind the Designs 8 comments

I am a chronic doodler with too much hockey on the brain. The results? I have designs sketched on pieces of scrap paper, napkins, back of receipts, and possibly toilet paper (tmi, I know). When I decided to go for my dream of starting a hockey apparel company, I was plagued with what designs to launch first. Since OET gave birth in Raleigh, North Carolina, I thought it would be fitting to start with Southern Creases. The idea came from a combined love of the south and goalies. I consider them both quite appealing, so what better way to show that love than with a curvy gal sporting a cowboy hat and hockey skates?

Now, I have to give credit to my graphic artist, Joe Warner, for turning my hazy thoughts into a killer design. I also have to give love to American Apparel for providing a super soft, form-fitting t-shirt for me to print it on.

You will be able to grab this sexy tee in May. Don’t wait to wait for yours? No problem, we are giving away a Southern Creases adult shirt to one lucky guy or girl if you guess what beauty is wearing the shirt below. You may post your guess in the comment section, on our Facebook page, or Twitter. We will only be accepting answers until Noon on Thursday, April 19th. All correct answers will go in a raffle and one name will be drawn. Tell you what, I’ll put your name in the drawing twice if you like our Facebook page and follow us on Twitter. You rub our back, we’ll rub yours…

I’ll give you one hint since he looks a bit wild in his playoff beard. He spent time defending a southern crease. Ok, that was actually two hints. Good luck!