The birth of Outer Edge Threads in June was an exciting venture quickly dampened by the NHL Lockout, but thanks to your support our rookie line was well received and we thrilled to offer the next generation in OET apparel.
OET’s Lockout Survivor threads
We will debut our winter line with five new designs on Thursday, February 14th! We figured Valentine’s Day was an appropriate launch date since we appreciate the love, and because of you, we were able to pay that love forward.
The Kids ‘N Community Foundation, a charity that supports many North Carolina non-profits, received a donation check from OET from the Blackbeard shirt sales. Again, many thanks to EYECANDYAIR for loaning us Cam Ward’s sweet goalie mask design.
We were also able to support the Carolina Fury, a power wheelchair hockey league, thanks to your Facebook ‘likes.’
We sincerely appreciate everyone’s support over the past seven months. We received some terrific feedback and we’re excited to offer more color and size options with this new line of hockey threads.
To show our thanks, we are offering a 15% discount code active February 14th on all apparel through Sunday, February 17th. Just use the code: PEACELOVEPUCK at checkout.
OET ad on the boards in Charlotte, NC, home of the AHL Charlotte Checkers and Jr Checkers
Supporting youth hockey programs was a top priority to us when starting OET. Whether we make a $50 or $50,000 profit, we want to be able to give back a good chunk to the young’uns on the ice and to the programs to which they belong. Our first step was creating apparel to benefit the Kids ‘N Community Foundation and the Tim Thomas Foundation with our Blackbeard and Fear the Bear shirts.
Side Note: Funny, no matter how much you plan, you can’t always predict controversy like the Thomas blow-up on Twitter and Facebook. Whether you hate him or love him for his views, we continue to support his hockey camps with our Fear the Bear shirts because it is for the kids. In the words of Forrest Gump, “That’s all I got to say about that.”
OET water bottles will be available in October.
Our second effort is slight, but exciting. We supported the Charlotte Junior Checkers with the purchase of a dasher ad and supplying water bottles for the kids in partnership with the Extreme Ice Center. We know this is just of first of many efforts to encourage youth in the sport.
Help us support the team with a purchase of our charity tees. Our new line will launch in October with more designs, sizes, and accessories. Oh, and of course we will have a new charity line to support various charities.
What apparel you like to see? What hockey charity would you like to support? Let us know in the comment section.
Ryan Lochte claiming most of the USA headlines in these games. Photo: Ralph Lauren/AP
Red, White & Blue Sale
The 2012 Summer Olympics kicked off Friday in London. Mr. Bean was a fantastic surprise and my favorite moment from the opening ceremonies. View it here. What a mug that guy has, eh?
Combine Mr. Bean with a killer day one of the games and we are in a great, patriotic mood. So champs, enjoy $5 off all our true red, white, and blue shirts until Sunday (7.29.12) at midnight (EST) or until supplies last. Offer is valid for all US and Canadian orders (because we love our neighbors to the north).
In case you are colored blind (poor bastards), below are the shirts on sale that have already been discounted $5 for your convenience.
Southern Creases Adult
Good Things Adult
Good Things Youth
Despite the discount, we will still donate 15% of the sales from Blackbeard to the Kids ‘N Community Foundation. Save money and donate to a fabulous charity! Tell your pals.
On a side note, was anyone else shocked at how thrilling archery was today? Or how about Michael Phelps barely qualifying? And how sick is the women’s USA soccer team? Nice little appetizer before the hockey season, no?
Blackbeard Beauty by EYECANDYAIR
Hands down, this is the design I’m most pumped to reveal. I’m so excited about this line, I don’t even know where to start. Please hold while I give fake fist bumps to an invisible bench.
Now that we got that out of the way…
OET gave birth in Raleigh, North Carolina, so it is no surprise we’re Carolina Hurricanes fans. If you follow us on Twitter or Facebook, you also know we are a little partial to goalies and we have one of the best in Carolina. Cam Ward is a Stanley Cup and Conn Smythe winner. The All-Star netminder also became the first starting goaltender to win the NHL championship as a rookie since Patrick Roy in 1986. He also has some of the sickest goalie mask art in the game thanks to EYECANDYAIR. Read more
Fans can easily wear replicated jerseys of their favorite player. Hockey enthusiasts may also sport t-shirts and hats displaying their favorite team’s logo. However, the most artistic designs on the ice are not readily available.
Goalies stand apart from other hockey players for a variety of reasons. Their unique mask art being a clear example. Outer Edge Threads is beyond thrilled to announce we are launching charity apparel sponsored by EYECANDYAIR. Now you can wear shirts supporting two Stanley Cup goalie’s non-profit organizations…and look good while doing it.
Steve Nash, of EYECANDYAIR, is the artist behind the masks of Cam Ward, Tim Thomas, Martin Biron, Jonathan Quick, Chris Mason and more. I interviewed Mr. Nash a few months ago for CardiacCane.com and I couldn’t wait to find a reason to work with them again. Read more