Tag Archive for Outer Edge Threads

Feel the Love with New Hockey Life Apparel

February 13, 2013 Behind the Designs, General No comments

The birth of Outer Edge Threads in June was an exciting venture quickly dampened by the NHL Lockout, but thanks to your support our rookie line was well received and we thrilled to offer the next generation in OET apparel.

OET's Lockout Survivor threads

OET’s Lockout Survivor threads

We will debut our winter line with five new designs on Thursday, February 14th! We figured Valentine’s Day was an appropriate launch date since we appreciate the love, and because of you, we were able to pay that love forward.

The Kids ‘N Community Foundation, a charity that supports many North Carolina non-profits, received a donation check from OET from the Blackbeard shirt sales. Again, many thanks to EYECANDYAIR for loaning us Cam Ward’s sweet goalie mask design.

We were also able to support the Carolina Fury, a power wheelchair hockey league, thanks to your Facebook ‘likes.’

We sincerely appreciate everyone’s support over the past seven months. We received some terrific feedback and we’re excited to offer more color and size options with this new line of hockey threads.
To show our thanks, we are offering a 15% discount code active February 14th on all apparel through Sunday, February 17th. Just use the code: PEACELOVEPUCK at checkout.

OET Giveaway Contest: Southern Creases

May 1, 2012 Contests 4 comments

Clearly, you cats were way too smart for our last contest with Mr. Casey Borer. If you missed the fun, you can check it out here. We are going to make things a bit more difficult this time around. To be entered in the raffle for a Southern Creases shirt (on super soft, American-made shirt), you must correctly guess the below player.

As you can see, I made him pretty difficult to make out. So, be sure to follow us on Twitter and Facebook as we will be posting hints until tomorrow morning.

All guesses must be entered in the below comment box, tweeted to us, or posted on our Facebook page by Wednesday, May 2nd at Noon. Good Luck!

Behind the Design: Southern Creases

April 18, 2012 Behind the Designs 8 comments

I am a chronic doodler with too much hockey on the brain. The results? I have designs sketched on pieces of scrap paper, napkins, back of receipts, and possibly toilet paper (tmi, I know). When I decided to go for my dream of starting a hockey apparel company, I was plagued with what designs to launch first. Since OET gave birth in Raleigh, North Carolina, I thought it would be fitting to start with Southern Creases. The idea came from a combined love of the south and goalies. I consider them both quite appealing, so what better way to show that love than with a curvy gal sporting a cowboy hat and hockey skates?

Now, I have to give credit to my graphic artist, Joe Warner, for turning my hazy thoughts into a killer design. I also have to give love to American Apparel for providing a super soft, form-fitting t-shirt for me to print it on.

You will be able to grab this sexy tee in May. Don’t wait to wait for yours? No problem, we are giving away a Southern Creases adult shirt to one lucky guy or girl if you guess what beauty is wearing the shirt below. You may post your guess in the comment section, on our Facebook page, or Twitter. We will only be accepting answers until Noon on Thursday, April 19th. All correct answers will go in a raffle and one name will be drawn. Tell you what, I’ll put your name in the drawing twice if you like our Facebook page and follow us on Twitter. You rub our back, we’ll rub yours…

I’ll give you one hint since he looks a bit wild in his playoff beard. He spent time defending a southern crease. Ok, that was actually two hints. Good luck!

Exploding on the Scene

March 12, 2012 Behind the Designs, General 5 comments

There are some moments in life you will never forget. Experiences morphed into images, fueled by emotion, can latch onto your soul for all eternity. The passion I felt to release Outer Edge Threads into, let’s face it, an already saturated industry is best described through one of those very memories.

The date and city do not matter. I was staying with my dear friend, Nicole, and her family consisting of one hubby, three cats, and a dog. Being fellow animal lovers, Nicole confided in me that Bailey, the ever aging canine, had a cyst of sorts on her back that was quite concerning. I agreed to check it out despite her warnings of being unpleasant.

Bet you thought I was going to tell some epic hockey story of glory and honor, right?! It’s ok, we just started this relationship, we’ll know how the other takes their coffee soon enough. Anyways…

I have animals. I’m a tough cookie. No cyst could be that nasty. So, I leaned over my pal as she parted the thick hair of the german shepherd mix to expose the problem area. About a three inch radius was raised up like one killer mosquito bite. Nicole offered another warning which I brushed off with dramatic hand gestures and then watched…

Nicole strategically placed her fingers along the edges of the pimple-gone-wrong and started to push. Simple words in a simple blog will never fully grasp the horror I witnessed. A thick, pale worm made of smelly paste spewed and curled from an unseen hole. It lasted hours and I wasn’t right for days.

You may be thinking, “What in God’s name does this have to do with starting an online hockey apparel company?” That’s a great question, as I’m not quite sure…reliving that experience has scrambled my brain.

Oh yeah, I remember. Finding time between a full-time job and a freelance sports writing gig (not to mention skating, games, etc…) to start a company is not very convenient. Like Bailey’s volcanic cyst, it isn’t opportune, but something desperately wanted out of me. Yes, I’m comparing my creativity to vulgar pus.

I wanted to spread hockey love. I wanted to give stick taps to every billet family, teammate, equipment manager, fan, and coach that help make the game great. I felt I had design ideas that may do just that…I just had to get them out. Welcome baby OET to the world.

It may not always be fun. It may not always be pretty, but like Bailey’s cyst, it will be interesting. We will carry threads for adults to youth and games to glassware. OET will also feature an artist seasonally to benefit various charities. Merchandise is rolling in and I hope you enjoy. Salute!